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I was a SONAR user long before I joined om when it first released as a beta, actually.
#SHOULD I UPGRADE TO PLAYON LIFETIME SERIES#
I've spent the last two weeks involved in the KRK web site re-design, creating videos, working with Dendy Jarrett on some really interesting Harmony Central initiatives, and looking into an improved re-stringing procedure for Gibson's HP series guitars (which are effing awesome, but I digress). Don't read too much into the "Executive Vice President of Gibson" title. To stop improving SONAR would essentially mean there was no more interest in creating new technology, which I can assure you is not the case. Any future products will flow from what has been learned developing SONAR. I was referring to maintenance of the business, not the program - what people call "keeping the lights on." But as I've said in other threads, people need to understand SONAR is the company's flagship program. This is probably true when there is a small or shrinking user base but if there are enough users and the ones leaving are being replaced by new users then upgrading should be able to pay for improvements. RD9 I am especially concerned about the Gibson VP's statement that "Growth doesn't come from existing SONAR customers upgrading, that's just maintenance". I'm certainly not going to try and convince them otherwise. Their core belief is that the happier the customers are, the easier it will be to stay in business. This is only the first part of a very far-reaching plan to stay in business and grow, not go out of business. They didn't wake up last week and say "Hey! Let's do something really stupid, and then we'll go out of business!" And there's still plenty of work to be done with SONAR, including tackling some of the more obstinate bugs. As to "revealing" things, the Bakers are not going to reveal their strategy for how they plan to draw more people into the Cakewalk fold, because then bigger companies with more resources could say "Hey, that's a great idea! Why didn't we think of that?" and get to work. The success of Artist shows there are plenty of people getting into this field. I guess in this day and age it's a weird concept to think that a company really appreciates its users.
#SHOULD I UPGRADE TO PLAYON LIFETIME FREE#
But they didn't get free updates for life, because they didn't continue to support SONAR and Cakewalk. Those people could have all received free updates for life and it wouldn't have made a penny's worth of difference to the bottom line.
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Growth doesn't come from existing SONAR customers upgrading, that's just maintenance.look at how many people are still stuck on X1 or even 8.5. Cakewalk is making a concerted effort along two parallel paths to a) keep existing customers happy, and b) attract as many new customers as possible. There are always new people coming into the field of recording who want to buy a DAW. Jimkleban I know that many of us have asked this question, "How will Cakewalk survive without a steady revenue stream" by offering lifetime upgrades for as little as $99? The simple answer is, "they can't" and I think we all suspect that answer. Hopefully, the bakers will reveal where this is heading sooner than later. Perhaps they will become PLUG IN masters or sample library or preset creators that will extend the usefulness and features of SONAR. But, I do have some blind faith and trust in the leaders of the CAKEWALK division in that these next chapters will be leading down some new paths which will create a new and different business model that will continue to generate revenue. I really do not know where the bakers are going with this but we all know that without new revenue, they can't stay in business and if they are not in business, we are not in business. if you come to think about it, what new stuff can be added to the core product (they have pretty much nailed the DAW environment and at this point not too much more work needs to be done). Like the ability to change skins on the different views, perhaps that becomes an add on product and if we want that feature we pay extra? Perhaps, all new development to SONAR will be for NON CORE functionality. Will we be charged for the features that are added that aren't considered part of the core product. Notice that the lifetime upgrade is for the CORE product. However, perhaps in a new metaphor they still can. I know that many of us have asked this question, "How will Cakewalk survive without a steady revenue stream" by offering lifetime upgrades for as little as $99? The simple answer is, "they can't" and I think we all suspect that answer.